As detailed in Schwarzkopf Professional’s Trend Report, the autumn winter 2008-09 fashion weeks’ catwalk shows saw 4 electic trend directions this fall:
 
Country Life
A fresh faced purity look and style that combines rich colours, natural velvets, wools and plaids, with warm tactile fabrics and cocooning shapes. Keywords: Purity, Innocence, Natural, Warm, Tactile, Cocooning.

Eccentric Vintage
Mismatched proportions and eccentric layering together with an ‘anything goes’ attitude creates an overtly feminine, quirky style. Key words: Eccentric, Kook, Everything & anything, Feminine, Unexpected, Individual statements.

Gothic Romance
Black lace, satins and sheers worn with leather and wet look patents deliver a strong yet romantic gothic style. Key words: Iridescent, Mysterious, Dangerous, Brooding, Smouldering, Romantic.

Sculptured Form
Commercial tailoring and linear designs form minimal silhouettes in this urban architectural trend. Keywords: Minimal, Commercial Tailoring, Silhouettes, Strong, Precision, Androgeny.

Available as a CD-ROM, the Trend Report highlights the ‘need to know’ catwalk trends, providing detailed visual examples, mood videos and soundtracks, that altogether translated into the inspiration behind Essential Looks, our bi-annual hair trend collection. Download last season’s Trend Report to see why this is the perfect presentation tool for in-salon training or client fashion shows. To find out more about this season’s latest trends and Essential Looks collection, please contact your local Schwarzkopf Professional representative.