ESSENTIAL LOOKS 111 Edition: Part 2 presents four inspirational new hair trend directions: Eighties Luxe, 40s Romance, Out of Shape and The Dark Amazons.
Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says “I’m really excited about the 111 Edition: Part 2 because it’s populated by wearable and beautiful shapes and tones that have great commercial application and represent the ’tomorrow’ of the fashion world. Essential Looks is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. This collection is set to ensure Schwarzkopf Professional’s 111th year will be our best ever.”
Eighties Luxe
Lush and luxurious, this trend direction speaks of maximum effort and devil-may-care decadence. It’s all about hitting the town; think satin cocktail frocks, razor-sharp shoulders, and dolled-up party dresses. The finish is everything with this look, so it’s little surprise that when it comes to the hair, we see ultra-glossy colours and a maintained sheen that appears lit with a permanent spotlight. Eighties styles are referenced; a rounded bob, curls and waves, but brought up-to-date with modern shaping and slicing. Stylistically speaking, the decade of decadence is back.
40s Romance
Reviving the era of elegance, this trend direction takes post-war, European women as its inspiration. Mixing soft femininity with graceful tailoring, this lean aesthetic comes with cinched and emphasised waists, heavenly coatdresses, tweeds and uniform-like suits. To enhance the nostalgia of this look, hair gets glamorous with waves, collapsed spirals, victory rolls, chignons and blown-out curls that give the head an asymmetric shape. Colours are soft focus and romantically tinged with cherry red, rich espresso, and chanteuse blonde. This is romance that’s almost worth fighting for.
Out Of Shape
This season, artful shaping is creating a cocooning silhouette, whilst synthetic colours add an avant-garde edge. Inspired by New Wave streamlining and gender blurring, we are seeing stiff draping, couture-like construction and oversized volume that tends towards the sculptural. Hair also follows a simplified line, but adds depth and dimension with multilayered shaping and elongated forms. Colours are equally anarchic (two-tone blondes, the whitest of whites, rebellious reds), playing havoc amongst drawn-out wedges, sculpted fins and quasi-mohawks. Artful and intellectual; the perfect combination.
The Dark Amazons
Dark, dominant and deeply sexy, the warriors of style are taking control. Referencing post-apocalypse classics like Bladerunner and Mad Max, we see cigarillo-thin stilettos, leather that’s moulded on the body, long, fluid dresses slashed to the hip and knicker-skimming boots. This full-throttle fashion demands equally dominant hair, which comes definitively straight, precision cut, or styled in up-dos like headdresses. Colours intentionally seek conflict: stark blondes amidst negating shades of black and inky purple. Beautifully brutal, these looks could kill with desire.The ESSENTIAL LOOKS team for S/S 2009 was led by Global Editorial Ambassador Massimo di Stefano and Tom Kroboth, who says “This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles.”
The ESSENTIAL LOOKS team for Autumn/Winter 2009-10 was led by Schwarzkopf Professional Global Ambassador Tom Kroboth, who says: “This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles.”
ESSENTIAL LOOKS has a proven track record in translating catwalk couture into a commercial reality and is now celebrating ten years of success. Schwarzkopf Professional make a continual commitment to the stylist by delivering creative education, on time and on trend, with our step-by-step guides and Essential Looks packs to support and inspire. Click here to find your local Schwarzkopf academy.
Inspired by the 111 Edition: Part 2 and feel like updating your hairstyle? Use the salon finder to locate your nearest Schwarzkopf hairdresser: www.schwarzkopf-professional.com/salonfinder
