essential editorial
From Catwalk to Salon - Keeping it Real
‘Fashion as fantasy’ is the way one top editor described the recent SS12 collections from New York, London, Milan and Paris. Now whether she was talking about the conceptual catwalks at Thierry Mulger and Louis Vuitton or the extravagant, almost couture like collections at Givenchy and Chanel, one thing is clear; high fashion has finally got its mojo back...
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OSiS: Products to Turn Wild Inspiration into Reality
Who says you have to choose between form and function? OSiS products have both in excess. Groundbreaking, innovative formulations mean you can create instant, inspiring, cutting edge new styles safe in the knowledge, that thanks to the dedication of the Schwarzkopf laboratories, the products will always deliver on long lasting hold, quality conditioning ingredients and ingenious modern textures...
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BLONDME: The Indisputable Go-To Brand for Colouring, Caring & Styling Fair Hair
Blonde. The colour of bombshells. Of fair maidens. Of film stars and surf dudes. Attention grabbing, alluring and always irresistibly attractive. Blonde is undoubtedly a colour that deserves special attention, a hue that holds people enthralled...
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BC Color Freeze
Within the hairdressing industry BC has always been the go-to brand for products that deliver unrivalled care for the hair. Taking full advantage of the research and groundbreaking innovation to emerge from Schwarzkopf’s laboratories, the brand is always at the forefront of technological advances...
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IGORA Royal: Colour Your Imagination
THE COLOUR RANGE DEDICATED TO MAKING FANTASIES REALITY...
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BC Oil Miracle
Hairdressers know that when it comes to providing the ultimate in targeted care for your hair, BC is the brand to go for. It draws on the incredible knowledge of Schwarzkopf’s long established research laboratories to deliver unrivalled formulations...
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ESSENSITY
Do you demand cutting edge technology, breakthrough innovation, and non-negotiable high performance? Or do you crave natural ingredients, gentle formulations, eco friendly packaging? Well what if you could have both? Superb performance powered by nature...
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OSiS Style Shifters
Meet 2011’s ingenious styling innovation, OSiS Style Shifters, the first sprayable texturisers from Schwarzkopf Professional, created to change your style constantly
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[3D]MENSION
Modern men are multidimensional. Driven, smart, creative and practical with ever changing lifestyles. They have high demands and low tolerance for poor performance and specific requirements that demand tailored solutions...
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Setting the Tone
When it comes to colour, one unique company has it covered. Design expert Lakshmi Bhaskaran explores the vibrant world of Pantone...
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The Keyboard Colourist
Creative consultant Kate Franklin, former creative director of The Future Laboratory and co-founder of Franklintill (Franklintill.com), introduces the burgeoning digital art movement...
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Shades of the Mind
Just as the hue of our hair is an essential part of expressing who we are, colours play a crucial role in how we celebrate the world around us, says Caroline Brien, former beauty features director at Marie Claire and contributor to Psychologies and Grazia magazines...
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Shaping Futures
Schwarzkopf Professional is joining with leading charity SOS Children’s Villages and volunteer hairdressers to make a lasting difference...
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IGORA Royal 1961-2011: Celebrating 50 years of colour excellence
It’s hard to imagine living in a world without colour, but today’s amazing realm of hair colour didn’t exist at the turn of the last century...
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EXPLORING 50 YEARS OF COLOUR EXCELLENCE
What goes into making a world-leading colouration? As well as a cutting-edge technical formulation, there is also a large dose of creative thinking and “elbow grease” – that is to say, a lot of hard work...
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LATEST INSPIRATION
Bringing your ideas to life...
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Real Partnership
Over the past few pages we have explored the advanced technology, research and creative thinking behind Igora Royal, but none of this would reach the consumer with such an impact if it weren’t for the strong relationships between Schwarzkopf Professional and hairdressing talent around the world...
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The Essentialist
A value-driven, brand-savvy consumer is appearing in the post-recession retail landscape. This new wave of shoppers – and hair clients – is seeking out high-quality products and services that focus on well executed basics, writes Max Reyner, insight editor of LSNglobal.com and trend researcher at the Future Laboratory...
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Perfect Colour - Perfect Price
In response to the recession, savvy salons are offering clever colour solutions that keep clients happy with both hair and bank balance, as former Sunday Times Style magazine commissioning editor Helen Brown discovers...
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At your Service
The challenges of enticing new clients and tempting existing ones means that there’s never been such an exciting time to be creative with the salon space, writes Caroline Brien, former beauty features director at Marie Claire and contributor to the Financial Times Weekend, Stella and Grazia...
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