Essential Brands: IGORA #RoyalTakeOver – Dusted Rouge

For well over 50 years, IGORA ROYAL has brought hairdressers true color in high-definition. Now it’s time to live life in even more color, as Schwarzkopf Professional’s flagship color brand introduces a unique co-created concept: IGORA #RoyalTakeOver

 

What is it?

Schwarzkopf Professional have further embraced their partner, the hairdresser, to bring color visions to life through co-creation. Understanding that real collaboration paves the way for true innovation and creativity, IGORA ROYAL, have opened their color labs to three of the most inspiring digital hairdresser influencers and three of the world’s leading colorists, as they team-up to co-create brand new color shades.

 

The three bespoke color collections reflect their co-creator’s international lifestyles, personality and creativity – when colorful minds come together, the possibilities are endless!

 

Kicking off the co-created color trend is Schwarzkopf Professional Color Ambassador, Lesley Jennison (@lesleyjennison) and Brazilian Color Specialist, Jean Philippe Santos (@phjean) with IGORA ROYAL Dusted Rouge.

 

What can you do with it?

Hairdressers can provide clients with the latest color trends – The IGORA #RoyalTakeOver Dusted Rouge collection offers an authentic, yet sophisticated take on reds with six unpolished shades, from barely-there red hues, to deep shaded vintage tones.

 

Two new in-salon color services have also been co-developed with Lesley Jennison and Jean Philippe Santos to create key looks:

  • Deep Rouge Extravaganza – Jean Philippe Santos’s signature look – a shimmering effect of different tone depths that look lighter from underneath…
  • Pastel Rouge Allure – Lesley Jennison’s signature look – a subtle combination of barely-there red hues with raw and subtle tones...

What is the big deal?

Additional shade mixes will also be available – created with the IGORA #RoyalTakeOver Pastelfier – an ingenious product that dilutes the pigment concentration and tone intensity of all IGORA ROYAL tone directions, by enhancing the powdery characteristics of the base shade, adding a very soft cool tone direction – hairdressers can create their own amazing, on-trend pastel looks!

  • The first IGORA #RoyalTakeOver re-invents reds with six color shades from team Dusted Rouge
  • All IGORA #RoyalTakeOver looks will be featured in Schwarzkopf Professional’s 2018 Essential Looks Collections
  • IGORA ROYAL delivers a modern, true-to-tuft tone direction and color reflection
  • IGORA #RoyalTakeOver Dusted Rouge is available from January 2018 in Schwarzkopf Professional Partner Salons. IGORA #RoyalTakeOver Disheveled Nudes will be available from March 2018 and IGORA #RoyalTakeOver Lucid Nocturnes from September 2018

Where can I learn about it?

Learn to reinterpret viral trends and to create your own professional looks in a Color Decoded: #ColorCraft seminar. From the worlds of multimedia, fashion, textiles and arts this course explores commercial opportunities, creative expression and how to create signature colors. Download your local seminar brochure and check availability in your local area!

 

ASK eAcademy

Develop your color knowledge and learn how to bring your color vision to life through audio-visual training from the ASK eAcademy: