Essential Brands: IGORA VIBRANCE

Color is at the heart of Schwarzkopf Professional and for well over 50 years, leading color brand IGORA has been setting new standards in the market. Now it’s time for the next step in innovation as Schwarzkopf Professional’s demi-permanent hair color, IGORA VIBRANCE gets an upgrade!

 

What is it?

First things first – what exactly is demi-permanent color? Sitting between permanent and semi-permanent color, demi-permanent colors contain a mix of developed direct pigments and undeveloped para-dyes. Unlike semi-permanent products (which act more like a temporary tint or toner), demi-permanent dye makes for a more obvious color change as it is mixed with a weak hydrogen peroxide solution to open up the hair cuticle, ensuring a suitable amount of color is absorbed, without permanently penetrating it. Color will gradually fade, usually lasting around 25 washes.

 

The enhanced IGORA VIBRANCE range has been developed using a Moisture Protecting Complex with AQUAXYL™ Technology. This means that it is extra gentle to hair during the demi-permanent coloration process, creating a clean canvas, that results in an even color with a beautiful, vibrant shine!

 

What can you do with it?

IGORA VIBRANCE’s advanced, moisturizing demi-permanent hair color – with a liquid formula that can turn into a gel or a cream – allows hairdressers to deliver MORE to meet their ever increasing client demands; MORE Performance, MORE Convenience, MORE Versatility, MORE Choice.

 

Thanks to the innovative formula and customisable application consistency a full range of demi-permanent color services are now available (Dual System Application, Tone-on-Tone, Pastel Toning, Fashion Toning, Neutralization/Color Correction, Color Refreshing, Clear Glossing), with 68 shades that match harmoniously with IGORA ROYAL shades!

 

What is the big deal?

The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the hair’s surface from breakage whilst the state-of-the-art IGORA VIBRANCE Activator System allows hairdressers to choose between a gel or cream consistency:

  • The IGORA VIBRANCE Activator Gel contains a gelifying agent, which creates a unique gel consistency – ideal for bottle applications and quick services at the backwash
  • The IGORA VIBRANCE Activator Lotion contains a special thickening agent, which transforms the liquid color into a cream consistency – perfect for faster application and ease of use

 

"NEW IGORA VIBRANCE is the most beautiful demi-permanent hair color. The brand-new consistencies are super easy to mix and apply, while the color results are absolutely gorgeous."


– Lesley Jennison | World-Renowned Educator and Colorist

 

Give me the facts!

  • IGORA VIBRANCE is an advanced, moisturising demi-permanent hair color
  • Provides a gel or cream consistency
  • Alcohol-free formula that’s enriched with Vitamins B3 and B5
  • Innovative technology protects against hair breakage and creates a clean canvas for an even color result
  • 68 shades that match harmoniously with IGORA ROYAL shades
  • Leaves hair with a beautiful vibrant shine


Where can I learn about it?

Build your understanding and color confidence in a GLOSS BOSS seminar dedicated to IGORA VIBRANCE services – download your local seminar brochure to find out more!

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