Essential Brands: BOLD COLOR WASHES

The demand for bold color has more than doubled in the last five years* as more and more salon clients want to express their personalities through vibrant color. With influences from the Japanese Anime Scene, which is more mainstream now than ever before, hyper-stylisation trends are continuing to grow…


What is it?

As intense as it gets. BOLD COLOR WASHES deliver bold, vibrant color with minimal effort and impressive long-lasting results. Thanks to the semi-permanent performance in a sulfate-free** shampoo base, the highly-pigmented formulas provide one-step coloration – fast!


What can you do with it?

The next big thing on the salon color menu: BOLD COLOR WASHES means that hairdressers and clients alike can enjoy quick and effortless semi-permanent applications at the backwash... even on darker hair bases.


What is the big deal?

Thanks to multiple application methods in four versatile shades, hairdressers can offer their clients truly personalised services, including all-over color for an eye-catching fashion statement, a bold color refresh, or a variety of creative techniques for a multi-tonal effect!


Give me the facts!

  • Cleanse and color in one simple step
  • Available in four bold colors
  • Highly concentrated formulas for intense color results
  • Fast color deposit with semi-permanent performance in a shampoo base
  • Visual development time from 3-5 minutes and up to 20 minutes
  • Application possible on darker hair bases
  • Intense high-shine finish

Where can I learn about it?

REvitalise your color expertise through a series of seminars covering products, looks, services and techniques dedicated to the world of color and the endless creative opportunities! Download your local ASK Education seminar brochure to find out more…

ASK eAcademy

Further your creative color knowledge with easy-access audio-visual training from the ASK eAcademy:

*Google Trends

**SLS/SLES Sulfates: Sodium Lauryl Sulfate & Sodium Laureth Sulfate