Meet Essential Looks Team Member, Rossa Jurenas

As a member of the Essential Looks Ambassadors Team, Rossa Jurenas knows all about moving with the times. With a wealth of experience and multiple awards, (including Master Colorist of the Year) under her belt the groundbreaking colorist was the natural choice for giving the season’s hot-off-the-catwalk looks a salon-ready twist.

‘Innovative’ is a word often used to describe your style. Where do you think that relentless pursuit of the new comes from?
"I truly believe that to stay in the ‘game’, you need to constantly reinvent yourself, keep current and almost predict future trends. Be aware of your surroundings at all times – life travels so quickly, you can miss things that are happening or might happen. I keep myself ‘tuned in’ and I observe!"

According to Schwarzkopf International Creative Director, Simon Ellis, ‘being a stylist means never being satisfied’. How do you keep pushing yourself?
"That statement is so true! I never stop challenging myself to improve every aspect of my work – at fashion weeks, on shoots, during competitions and in the salon with clients. The Essential Looks shoots with Damien Carney are another opportunity to create something new and never seen before for clients and salons, and encourages me to think about new techniques and ideas."

How can salons translate the season’s trends into wearable looks for their clients?
"Essential Looks is a great place to start, of course! It’s really important that we show how catwalk trends can be translated into ready-to-wear looks that real women can wear.

Experimenting with color is fun and shouldn’t be daunting. Even with my own clients, I might take something I did creatively for a shoot and soften the edge, or ‘dilute’ the color and the cut for more of a commercial look."