Trend Lab: #NEONMANIA Hair How-To with Tim Scott-Wright

With the launch of the latest co-created color trend – IGORA #RoyalTakeOver Lucid Nocturnes – the ASK Education team invited multi-award winning hair artist and Schwarzkopf Professional UK Ambassador, Tim Scott-Wright over to Hamburg to interpret the edgy #NEONMANIA megatrend in the state-of-the-art Trend Lab.

 

Trend Lab

 

The cutting-edge Trend Lab Studio is poised to respond to the latest trends spotted in hair, fashion and social media, so that hairdressers worldwide can be on the pulse of up-to-the-minute movements – to turn concepts into relevant services for their salons – which is why Tim Scott-Wright was invited along to jump on the latest viral megatrend!


"The Trend Lab is a real step-change in digital delivery and a brand-new channel that provides the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen... whether it’s a daring catwalk look or the latest celebrity style, our clients expect us to be able to recreate it, the moment it happens. We are committed to keeping our industry skilled and agile enough to meet these ever-changing challenges.”


– Simon Ellis | International Creative Director


Inspired by Pantone's color of the year – 18-3838 Ultra Violet – and in reaction to the fast-growing hair color trend (also featured in this season's Essential Looks collection) for dark, iridescent purple tones. Tim Scott-Wright has created a modern, directional look using the deep Ultra Violet shade palette from IGORA #RoyalTakeOver Lucid Nocturnes.

 

Trend Lab

 

#NEONMANIA showcases a chic and stylish, yet rebellious state of mind, whilst celebrating the most viral look this season: textured, ultra violet hair! And what better environment to create in than the inspiring Trend Lab Studio, which has also undergone an incredible neon makeover – with a stunning new logo and neon nightclub-inspired accents – to celebrate the #NEONMANIA takeover!

 

Trend Lab

 

IGORA #RoyalTakeOver Lucid Nocturnes – color formulas by Tim Scott-Wright:
FORMULA 1: 3-222 + 3% / 10Vol.
FORMULA 2: 6-299 + 6% / 20Vol.
FORMULA 3: 4-998 + 6% / 20Vol.
FORMULA 4: 5-819 + 6% / 20Vol.

 

Trend Lab

 

Watch the #NEONMANIA look come to life and follow the steps below to recreate the look:

 

 

Step 1

 

Step 1
  • Section the hair to create a triangular segment on the top of the head, that incorporates the fringe area
  • The side sections should form two isolated triangles that start from the recession area and progress towards the front of the ear
  • The crown area is incorporated within a smaller triangle, ensuring that the point of the triangle is worked towards the lower crown area at the back of the head

Step 2

 

Step 2
  • Secure the remaining hair through the back
  • Wearing protective gloves, proceed with the application of formula 1

Step 3

 

Step 3
  • Still working at the back of the head, take a horizontal parting and apply formula 1 to the new growth area through to the lengths and ends

Step 4

 

Step 4
  • Focusing on the triangular side panels, apply formula 2 to the new growth area
  • Introduce a braiding technique, as seen in the image, working with three strands. Each strand should be treated with a different color formula resulting in a marble-like, multi-tonal effect through the lengths and ends
  • Start with formula 1 on the first strand, followed by formula 3 and formula 4

Step 5

 

Step 5
  • Progress onto the top section, take horizontal partings and apply formula 1 to the new growth area
  • On lengths and ends use the braiding technique again, and alternate remaining three color formulas on lengths and ends

Step 6

 

Step 6
  • Working in the last remaining section, the crown area, take horizontal partings and apply formula 2 to the new growth area
  • On lengths and ends use a final braiding technique and apply remaining three formulas strand-by-strand
  • Develop using appropriate timings, rinse, care and style!

 

Trend Lab

 

The versatile finished bob – in all its midnight glory – can be styled straight or wavy for multiple on-trend looks! Don’t forget to follow Tim Scott-Wright on Instagram for even more #hairinspo!


ASK Education ASK eAcademy
Further your knowledge independently and explore the latest cutting-edge trends in the hairdressing business on demand with the ASK eAcademy. The eLearning platform is filled with engaging training content delivered in a customizable way – plus registered users can also enjoy an exclusive #NEONMANIA webinar detailing full step-by-steps with Tim Scott-Wright!