Trend Alert: Urbaganza

Cool, certain, nonchalant; Urbaganza celebrates a unique sense of self, a reinvention of an urban attitude. Norms are shaken up, classic forms are fearlessly reimagined, unexpected combinations take the lead...

 

 

Urbaganza Key Catwalk Look Amy (@amyinfluence):

 

Trend Alert: Urbaganza

Editorial Ambassador, Tyler Johnston (@tylerjohnstonhair) cuts the hair short with a choppy edge, before working OSiS+ Soft Texture through the ends for an undone look with natural movement and texture. Color Experimentalist, Edoardo Paludo (@edoardopaludo), works silvery IGORA VIBRANCE tones over shadow roots for a punked-up, yet luxe color look with a high-shine finish.


“OSiS+ Soft Texture perfectly finishes this undone look, so you have all the natural movement and texture you want, but with a luxurious quality to really
enhance the style.”

– Tyler Johnston

Urbaganza Salon Looks – Masha (@mashabacer) & Mieke (@miekevisser23):

 

Urbaganza: Salon Look 1 – Masha

Urbaganza: Salon Look 1 – Masha 

Lesley Jennison (@lesleyjennison) uses raw, deep shades of IGORA ROYAL Earthy Clay, blended with IGORA ROYAL Golds, to lift the natural base color for a sophisticated, deep brunette finish. For a beautiful contrast of class and attitude, Tyler Johnston cuts the hair off the shoulder with 'rough-dried' texture and a full, choppy fringe that will leave you looking fabulously fierce. Use BC Bonacure pH 4.5 Color Freeze Chocolate Shampoo to lock-in and maintain salon-fresh, rich color.


“To keep these matte browns cool and true I always use BC Bonacure’s Color Freeze Chocolate Shampoo. It gives me beautiful color that lasts, it’s
just non-negotiable.”

– Lesley Jennison

 

Urbaganza: Salon Look 2 – Mieke

Urbaganza: Salon Look 2 – Mieke

Urban brunettes take a walk on the metallic side as Lesley Jennison colors with a mix of cool IGORA ROYAL Ashy Cedar shades and IGORA ROYAL Naturals. Tyler Johnston leaves the hair long to heighten the luminosity effect of the color, with a blunt cut that works with the natural texture of the hair for a polished finish. A BC Bonacure Fibre Clinix Tribond Service is recommended for bespoke care.


“The marriage of color and cut is so important, and this look is all about working with the natural texture of the hair, then finishing it to really bring out the luminosity of the color.”

– Tyler Johnston


With so many inspirational looks to motivate you, don’t forget to visit the Essential Looks website: www.essentiallooks.com for exclusive access to a detailed world of trends! Speak to your local Schwarzkopf Professional representative to get your unique unlock code!


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