Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News


Discover the world of raw and tarnished browns! New IGORA Ashy Cedar and Earthy Clay shades have enriched the IGORA portfolio with cool, matte and neutral tone directions that offer a modern, powdery take on browns!


Experience our first system dual application trend collection, with IGORA Ashy Cedar and Earthy Clay shades available in both permanent (IGORA ROYAL) and demi-permanent (IGORA VIBRANCE) assortments, to truly meet hairdresser and client needs.


IGORA Ashy Cedar offers IGORA's strongest neutralizing shades with hues of petrol, for neutral and matte brown results, especially when lifting or highlighting dark bases. IGORA Earthy Clay features muted, earthy and dusted brown shades for a sophisticated and iridescent look, upgrading bare beauty!


"I simply love the modern looks the new IGORA Earthy Clay and Ashy Cedar shades allow me to create. They're subtle and cool; really beautiful to work with and a completely fresh take on neutral browns…" Schwarzkopf Professional Global Color Ambassador, Lesley Jennison.


Watch our IGORA Ashy Cedar and Earthy Clay tutorials with Lesley Jennison to learn more about the in-salon #alicebands services.


Experience the beautiful muted and powdery brown color result of the new IGORA Ashy Cedar and Earthy Clay shades… amazing for the autumn/winter season!

IGORA Ashy Cedar and Earthy Clay
Essential Looks


Discover the latest trends from Schwarzkopf Professional's Essential Looks. This season's hair trends have a sharp focus on extremes, colors and contradictions. In our brand new Autumn/Winter 2:2019 collection, these trends have been transformed into cutting-edge looks by some of the world's most visionary hair artists.


The Creating Tomorrow’s Color Today Collection showcases eight looks across three key trends:


Color Clash celebrates bold shades, glamorous clashes and strong silhouettes, alongside rich, fluid movement and understated power.


Urbaganza reinvents classics with a slick, high-shine edge; norms are shaken up, classic forms are fearlessly reimagined and unexpected combinations take the lead.


Texture Tension plays on translucence and purity, showing that sometimes less is more and life is about making an understatement.


The collection strikes a balance between high fashion lovers and individuals making an anti-establishment, anti-fashion statement.


“It’s a super diverse new world order of self-expression, where everybody has the freedom to be whoever they want to be and exercise their human right to creative expressionism, all the way. While change is in the air, we are also seeing a deep need for authenticity in everything." Schwarzkopf Professional International Creative Director, Simon Ellis


Let your imagination run wild with the Creating Tomorrow’s Color Today Collection!


Discover Schwarzkopf Professional's 1st blonde recovery regimen to leverage the power of Vitamin C.


Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.


The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.


The range features integrated bonding technology that helps to create new bonds within the hair fiber. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.


Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.

BLONDME Detoxifying System


Discover Schwarzkopf Professional's 1st Premium Clay Lightener with Integrated Bond Enforcing Technology for optimal precision and beautiful, natural-looking blonde results.


Create modern free-hand blonde looks easier, faster, and more efficient than ever before!


BLONDME's Bond Enforcing Premium Clay Lightener is our 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.


Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.


Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME Bond Enforcing Premium Clay Lightener.


Don't forget to share your beautiful balayage results using the hashtag #BLONDME


Be inspired by the world of BLONDME....




BC BONACURE Fibre Clinix answers the need for a customizable salon-exclusive regimen that targets all hair types. The Triple Bonding and C21 Technology within BC BONACURE Fibre Clinix, combined with a new range of hyper-customizable Boosters, allows hairdressers to create bespoke, tailor-made salon services for their clients.


Hairdressers can easily CLEANSE, TREAT and BOOST their client's hair, to transform the hair fiber back to optimal healthy properties.


CLEANSE with BC BONACURE Fibre Clinix Tribond Shampoo
A gentle, yet effective cleansing shampoo for all hair types that prepares the hair structure for a personalized BC BONACURE Fibre Clinix Treatment.


TREAT with BC BONACURE Fibre Clinix Tribond Treatment for coarse or fine hair
A choice of two BC BONACURE Fibre Clinix treatments that reconnect the inner hair structure for improved resilience and strength, while sealing the outer hair structure for better manageability and shine.


BOOST with a choice of BC BONACURE Fibre Clinix Boosters
Developed with BC Bonacure’s unique concentrated skincare-inspired technology, each BC BONACURE Fibre Clinix Booster is mixed with the relevant BC BONACURE Fibre Clinix Tribond Treatment to create customized care that targets inner and outer hair damage for specific hair needs.


The new generation of bonding technology in BC BONACURE Fibre Clinix increases elasticity and resilience, for hair that is up to 10x stronger** – meaning that hairdressers and clients alike can continue to #BelieveinConfidence!


*Biophysical combing tests if medium bleached hair vs. virgin hair
**vs. untreated hair

BC BONACURE Fibre Clinix
Schwarzkopf Professional 120


Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!


With innovation deeply rooted in its DNA, Schwarzkopf Professional has continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!


Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…


…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way


2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.