The power of Vegan Keratin in a professional clean formula.

Bonacure soin

WE CHOOSE PERFORMANCE.

WE CHOOSE CLEAN BEAUTY.

We're changing professional haircare for good. Embracing clean beauty and high-performing products that are free from compromise and full of promise.

We work with advanced vegan technology to create formulas that are full of what's good and free of what's not.

We use sustainable packaging and ingredients you trust. None of the sulphates, silicones, parabens you don't.

We aim to inspire confidence in our hairdressers and consumers every day, because we care.

WE CHOOSE CLEAN PERFORMANCE.

#BCWECARE
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ADVANCED TECHNOLOGY
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CLEAN FORMULA
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MORE SUSTAINABLE PACKAGING

DISCOVER THE NEW BONACURE CLEAN PERFORMANCE

WE AIM TO INSPIRE CONFIDENCE IN OUR HAIRDRESSERS AND CONSUMERS EVERY DAY
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ADVANCED
TECHNOLOGY

The next generation of clean advanced technology with the New Vegan Care Complex: Vegan Keratin and Cell Equalizer Technology together with skincare actives provide healthy, beautiful hair for all hair types.

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CLEAN
FORMULA

New vegan formulas, free from sulphates, silicones, parabens, mineral oils, phthalates, microplastics and artificial colorants, with a high level of biodegradability.

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SUSTAINABLE
PACKAGING

Clean inside and out: the new packaging is fully recyclable and made of up to 97% recycled plastic.

CLEAN BEAUTY ESSENTIALS FOR EVERY HAIR NEED

THE NEW VEGAN CARE COMPLEX

CLEAN & HIGH PERFORMING TECHNOLOGY WITH PROVEN SUPERIOR RESULTS

The Vegan Care Complex is an innovation at the heart of every Bonacure product.

This technology fully replenishes damaged hair cells from the cuticle right through to the cortex with hair identical agents. Its unique action fills gaps in the hair’s surface to create a sealed healthy surface for immaculate hair quality, that’s closer than ever to natural perfection. Simultaneously, within each strand, the technology acts to rebuild the structure of the hair with hair identical amino-acids chains. The result is reborn hair with renewed strength, great elasticity and healthy shine.

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VEGAN KERATIN

Inner Action: Cortex Strength & Elasticity

Rebuilds the inner structure of hair, restoring inner strength and natural elasticity. 

Vegan Keratin is the vegetable alternative to the classical non-vegan hydrolysed Keratin. The Vegan Keratin works with an identical Keratin sequence of 9 amino acids to restore the hair structure rather than just fill gaps and is proven to restore inner strength and natural elasticity. These vegetable proteins not only provide a natural solution in the formula, but one that has identical properties to the architecture of proteins in human hair. All benefits are proven by biophysical measurements.

Keratin is made up of different types of amino acids, formed to helixes that are strongly linked to each other. Amino acids are smaller units of protein Keratin And are essential for the structure of the hair. Proteins composed of 18 amino acids. Keratin Can be formed as complex matrices of fibrous proteins or amorphous proteins. Both types are involved in the structure and incredible strength of hair.

Our Vegan Keratin is composed of a combination of natural & botanical derived Wheat Amino Acids And Soy Amino Acids as well as Arginine HCL and Serine, both commonly known as the building blocks of hair. As the most important part of our Vegan Care Complex, the Vegan Keratin can be found in all Bonacure Clean Performance formulas to:

  • Increase the inner hair strength
  • Help to fortify hair, making it stronger and more elastic
  • Improve combability of hair (wet & dry combing)
  • Reduce static & frizz, making hair easier to style
  • Work on the inner layer of the hair, restoring the protective natural shield of healthy hair

CELL EQUALIZER TECHNOLOGY

Outer Action: Cuticle Alignment & Sealing

Evens the structural gaps of the hair's surface, restoring the protective shield of healthy hair.

Virgin hair is protected by an outer layer of hair called Proteolipids (a combination of proteins and fatty acids). When hair is damaged it loses this protective layer, the more damage the more of these Proteo-Lipid chains are lost. Cell Equalizer Technology restores these chains for a cuticle that is closer to natural perfection.

Bonacure Vegan Complex Leaf
Bonacure Cell Equaliser Untreated
UNTREATED
Bonacure Cell Equaliser Treated
TREATED
SKINCARE INSPIRED TECHNOLOGIES

BONACURE KEY INGREDIENTS

A CLEAN SOLUTION FOR EVERY HAIRCARE NEED

NEW BONACURE PRODUCT RANGES

REPAIR RESCUE

ARGININE

FORMULATED FOR:

DAMAGED HAIR

Instantly reverse 3 years of damage in just one application.

MOISTURE KICK

GLYCEROL

FORMULATED FOR:

NORMAL TO DRY HAIR

Provides a moisturised hair feel for up to 48 hours.

COLOR FREEZE

pH 4.5

FORMULATED FOR:

COLORED HAIR

Rebalances the hair structure to an optimal pH of 4.5, providing hair color protection with close to zero fade.

TIME RESTORE

Q10+

FORMULATED FOR:

MATURE & FRAGILE HAIR

Provides more elasticity, resistance and vitality.

CLEAN BALANCE

TOCOPHEROL

FORMULATED FOR:

ALL HAIR TYPES

Removes environmental pollutants, residues, impurities and dirt.
Bonacure Clean Performance Shampoo
CLEAN BALANCE

Shampoo

REVEAL THE LOOK BEFORE & AFTER

SUPERIOR PROVEN RESULTS FOR ALL HAIR TYPES
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BONACURE MOISTURE KICK
TRANSFORMATION
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BONACURE REPAIR RESCUE
TRANSFORMATION
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BONACURE COLOR FREEZE TRANSFORMATION

BONACURE IN-SALON SERVICES

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VEGAN EXPRESS
BLOW-DRY

Instant nutrition & shine. 

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VEGAN KERATIN
CHARGE

Instant strength, smoothness & shine.

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VEGAN COOL BLONDE
NEUTRALISATION

Deep neutralisation & shine.

A GLOBAL COMMUNITY

REFLECTED BY OUR REAL MARKET VOICES

Now more than ever it is the time to talk about education, business and success. ASK Education has curated a range of care-specific educational training programs, designed to make your salon more successful.

It‘s all about peer-to-peer networking. Here Global Hair Experts, Salon Owners and Top Hair Stylists reveal their shared values.

EXPLORE OUR WORLD OF BEAUTY