GOODBYE YELLOW

GOODBYE YELLOW

GOODBYE YELLOW is our first highly-pigmented, anti-yellow wash. Free of SLS/SLES sulfates, this wash provides a gentle cleansing action and instant tonal deposit to counteract and neutralize underlying warm tones.

 

The unique pigment combination of purple and blue direct dyes is formulated to neutralize unwanted yellow undertones, whilst gently cleansing the hair. The formulation is adjusted to a pH level of 4.5 for effective and long-lasting results.

 

Say hello to clear, bright and beautiful blonde!

GOODBYE YELLOW
Emre Ayaksiz

SERVICES

Emre Ayaksiz

 

Emre Ayaksiz is one of Turkey’s top hairdressers. With an Instagram following of over 548k, Emre has worked with many celebrities, fashion designers and influential bloggers and has travelled all over the world giving high quality seminars.

 

From the looks below, Emre created the #NeutralBlonde Service using GOODBYE YELLOW and the Balayage technique. Check out the #NeutralBlonde tutorial video to find out how to REcreate this stunning look.

 

"Thanks to GOODBYE YELLOW'S unique formulation which neutralizes yellow undertones, I can create perfect cool blondes looks!"

#COOLBLONDE

#COOLBLONDE

Hairdresser Insight:
Evens out warm undertones, after pre-lightening or color placement services.

 

Service Benefit:
The #CoolBlonde Service will help to achieve the perfect balance between re-growth, mid-lengths and ends after a pre-lightening service, creating a fresh and clear cool blonde look.

#NEUTRALBLONDE

#NEUTRALBLONDE

Hairdresser Insight:
Combat unwanted banding, after a free-hand service.

 

Service Benefit:
The #NeutralBlonde Service will keep balayage looks clean and will combat unwanted banding, guaranteeing a more even color progression. Maintain the desired cool color effect between salon visits.

#DADDYCOOL

#DADDYCOOL

Hairdresser Insight:
Refine non-pigmented hair and re-boot a masculine look with metallic definition.

 

Service Benefit:
The #DaddyCool Service is a quick fix solution to add cool blonde reflections to any male hair type.

#GRANNYGREY

#GRANNYGREY

Hairdresser Insight:
Create a perfect slate-grey hair color on a lighter hair base.

 

Service Benefit:
The #GrannyGrey Service offers lighter-based blondes the super cool grey trend, as seen on social media.

GOODBYE YELLOW
Unique Benefit
  • Highly-pigmented neutralizing wash, free from SLS/SLES sulfates.
  • Color-locking hair therapy for zero fade.
  • Creates new bonds within the hair fibres which helps to reinforce weakened areas in the hair structure.
  • Restores youthfulness and refines the color of silver white hair.
Yellow Undertone
  • Strong
  • Medium
     
  • Light
  • No
Technical Usage
  • Leave for up to 5 minutes (If necessary, extend processing time for even stronger pigment depositing)

  • Use daily for maximum tonal deposit

  • Use 1-2 times per week for tonal maintenance
  • Leave for up to 5 minutes

  • Use 1-2 times per week
  • Leave for up to 1 minute

  • For daily use
  • Leave for up to 2 minutes

  • For daily use
Tonal Action
  • Intense
  • Moderate
  • Accentuate
  • Delicate

TECHNOLOGY

The GOODBYE YELLOW anti-yellow shampoo quickly neutralizes any stubborn yellow undertones on lightened hair at the backwash for the coolest blonde results in no time.

 

The unique 4.5 pH formulation helps the color pigments to adhere to the hair quickly for maximum neutralization.

 

A combination of color deposits and active washing substances allows for neutralizing, cleansing and care in one simple step.

Technology

BEHIND THE SCENES

GOODBYE YELLOW
GOODBYE YELLOW