Digital Support for your Salon Business

When it comes to support, our focus is to provide relevant digital apps to keep your and your salon team’s hairdressing knowledge up-to-date.


“As we endeavour to stay up-to-date with the latest catwalk looks and hottest celebrity styles, our industry has always needed to move quickly. Now, thanks to the likes of Instagram and Snapchat, this is truer than ever. Other industries might be intimidated by the speed of this constantly evolving fashion landscape, but our commitment to continuous education means we’re ready for whatever it throws at us!”


– Simon Ellis, International Creative Director


Whether it be through client consultation and salon business, color mixing and technical know-how, or seasonal hair trends and essential training, the Schwarzkopf Professional holistic app collection is here to support you, whatever your learning style.


Remember: all Schwarzkopf Professional digital apps share a common data source enabling better functionality and access to sync salon data across all apps/devices.


Essential Looks App

Essential Looks is a key is an integral part of the Schwarzkopf Professional service offer to our clients; providing hairdressers with everything they need to enhance their creativity, maximize their skills and achieve salon success. The Essential Looks App and Trend Report provides a constant flow of inspirational content in a natural and engaging way:


Hairdresser Mode

  • Create the look
  • Product recommendations
  • Cutting & styling step-by-steps
  • Expert tips
  • Create a salon Look Book
  • Upload salon collection

End-Consumer Mode

  • Get the look
  • Product recommendations
  • Video tutorials from bloggers
  • Salon Finder
  • Save ‘favourite’ looks

The Essential Looks App is available on Android, iPhone and tablet. 


House of Color App

The House of Color App is the perfect digital tool for in-salon use, supporting hairdressers through each step of a color client consultation:


  • Developed by colorists for colorists
  • Detailed client consultation
  • Suggests the perfect formula for each client
  • Create an online client history
  • Quick access to Essential Looks 
  • Find product and brand information 
  • Set multiple timers 

The House of Color App is available on both Android and iPhone.


ASK eLearning


ASK eLearning

As a digital evolution in hairdresser training, the eAcademy has been designed to meet all your educational needs wherever, whenever, providing clients with the latest Schwarzkopf Professional innovations and 360° salon support:

  • Hair knowledge
  • Product information
  • Video tutorials
  • Self-assessments
  • Traffic light learning system
  • 14 language versions

To find your destination for personal development visit:


ASK Education Blog


ASK Education Blog

With unlimited on-line access covering all areas of hairdressing, we are proud to share our knowledge through fresh content every single week: