Trend Alert: The Royal Glory Collection

Welcome to the Royal Glory Collection, an exciting collaboration between Essential Looks and IGORA ROYAL – our flagship color brand.


Undergoing a complete re-stage, IGORA ROYAL's simplified portfolio opens up an inspiring world of reliable color creativity, allowing hairdressers to "be the colorist they want to be" and more – all with the same high-performing, trusted formula inside* ...and what better way to showcase a whole new world of color than within our Essential Looks Collection!?


Be inspired by The Royal Glory Collection:



In a celebration of heritage and creativity the Essential Looks Royal Glory Collection showcases our diverse IGORA ROYAL color worlds throughout the three trends; each colored with IGORA ROYAL to bring fresh inspiration that's ready for hairdressers to recreate in the salon. Here's what International Creative Director Simon Ellis (@thesimonellis) has to say about the new collection:


"We’ve often celebrated the power of collaborations – creatively greater than the sum of their parts. So, we are delighted to co-author this issue of Essential Looks with our flagship color brand, IGORA ROYAL. With over 120 beautiful shades and some of the world’s most exciting formulas, this year you’ll see an even deeper focus on color. We have mined the universal zeitgeist and the global state of mind and identified three trends marrying nostalgia, inspiration and newness..."

Alongside our renowned Global Ambassadors, Tyler Johnston (@tylerjohnstonhair) and Lesley Jennison (@lesleyjennison), Experimental Colorist Edoardo Paludo (@edoardopaludo) and Schwarzkopf Professional partner Jack Howard (@jackhowardcolor) bring their expertise to the trends. Plus, this season's Essential Looks collection also welcomes new talent to the team; creative icon Randolph Gray (@randolphgray), Schwarzkopf Professional stalwart Viola Landsky (@violandsky), and color powerhouses Shy + Flo (@shyandflo).


Together, this team of hair artists are taking the hairdressing community on a creative journey during a time when we are all less likely to leave our everyday behind. Let's take a quick look at the trends:


Trend 1 – Magical Whimsy

This trend is all about drama, power and strength along with a twist of perfect imperfection...



Trend 2 – Back to Classics

A trend rooted in classicism with a love for simplicity, poise and modernism...



Trend 3 – Artful Feeling

This is a story all about the individual and self-expression. Think big with this trend...



Essential Looks Trend Report & Education

Explore the exciting world of Essential Looks via and watch the trends come to life through videos, interviews, trend inspiration and industry insights from the experts. The Essential Looks website also hosts the interactive 'My Sketches' function, where users can digitally sketch ideas onto ASK Education head-sheets for in-the-moment creativity. For a limited time, we have opened-up the website so everyone can stay inspired with free access to motivational content during this challenging time.


Plus for immersive hairdresser education, remember to register on the ASK Education eAcademy via to enjoy highly-relevant content, such as the latest product information (including the new IGORA ROYAL assortment), training materials and trending #hairhacks – all available 24/7!


*No formula changes during relaunch.