Hair How-To: Urbaganza Catwalk Edutorial – Amy

In the Urbaganza trend from Essential Looks, predictable is turned upside down to take a stand against standard, whilst providing a statement of strength. Powerful, yet feminine the Urbaganza girl is changing the world around her and the way it works, one day at a time...

Urbaganza Cut & Color
Urban attitude meets high-shine luxe as we delve into this creative catwalk look showcasing just how versatile the Essential Looks Urbaganza trend is! After Ambassador Tyler Johnston (@tylerjohnstonhair) had cut the hair super short to create an effortless, textured finish, Color Experimentalist, Edoardo Paludo (@edoardopaludo) covers the color. Here he demonstrates this season’s #aliceband technique using IGORA VIBRANCE to ‘tease & tone’ layers of multi-tonal, demi-permanent hair color...

To tempt your clients with new color tones like Amy (@amyinfluence) watch our edutorial video featuring Edoardo Paludo or follow the steps below to discover the techniques:

Before & After


Before & After
  • Color 1 – IGORA Vario Blond Plus + IGORA ROYAL Oil Developer 6%/20 Vol.
  • Color 2 – IGORA VIBRANCE 8-11 + IGORA VIBRANCE Activator Gel 1.9%/6 Vol.

Watch as Edoardo Paludo works silvery IGORA VIBRANCE tones through the hair to create a modern, dimensional look...


Hair How-To: Urbaganza Catwalk Edutorial – Amy

For a gorgeous shine and a flawless finish, Tyler recommends using OSiS+ Soft Texture to style; infused with Hydrogenated Olive Oil, this product is designed for fast, dry texture beautifying.

Trends and Education
Dive into the world of Essential Looks by visiting where registered users can enjoy trend inspiration, tips, tricks and engaging hairdressing tutorials with interactive experiences. To receive your unique web app unlock code, don’t forget to speak to your Schwarzkopf Professional representative!

For detailed product and engaging hairdresser education – that’s available 24/7 – make sure you are registered to use the ASK Education eAcademy: Expect to find audio-visual training, creative tutorials, exciting webinars and even personal assessments to test your growing knowledge!