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  • Seminars
  • ASK Education
  • ASK eAcademy
  • Your Academy
  • TrendLab
  • Creative Collective
Color Seminars

Explore our Color Seminars

Master any color service to your client's satisfaction

Backbar Seminars

Browse our Backbar Seminars

Indulge your passion for beautiful hair

Styling Seminars

Discover our Styling Seminars

Revealing genuine self-expression and individuality


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ASK Education Seminars

"Education has always been at the heart of our industry. It’s only through acquiring the knowledge and skills to master our craft that we are then able to invent, innovate and blaze a trail towards tomorrows trends today. "

 

Simon Ellis – International Creative Director
 


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Inspiring Education Focused On Your Needs

Discovering the right ASK Education course for you or your colleague has never been easier! Simply decide which skillset you want to perfect?

 

Everyone’s skill level is different, so we have divided our courses to suit every stylist's interest and ability. Pick the skill level that best suits you, then work your way up the education ladder.
 


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Getting In Touch

If you would like to speak to us directly about any of our seminars, please contact your local academy.


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COURSES DESIGNED TO MEET YOUR NEEDS


  • ESSENTIAL

     

    ESSENTIAL

     

    Foundation to establish confidence and knowledge.


  • ADVANCED

    ADVANCED

     

    Product knowledge and skills to improve your in-salon service level.



 

 


  • EXPERT

     

    EXPERT

     

    Exploring new ideas and approaches to reinforce and refine CREATIVE SKILLS.


  • TOP

    TOP

     

    Pushing the creative hairdresser, focusing on CREATIVE expression and experimentation.



 

 

 


BACKBAR

Learn true craftsmanship and how to translate it into simple, efficient and smart solutions for all hair needs. Leverage professional know-how through a sensorial approach, delivering outstanding results for beautiful hair.


CREATIVE COLLECTIVE

Discover the talent behind the Seminars and meet the Creative Collective, made up of our national ambassadors, global ambassadors and an A-list of hairdressing influencers.


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CHOOSING THE RIGHT COURSE IS VITAL

Select a category below to browse our seminars...


COLOR

We share a passion for color across all touchpoints, through products, looks, services and techniques. Inspiring colorists around the globe to turn their color vision into everyday reality.


STYLING

With a sharp eye on what's around this corner, we embrace tomorrow's up and coming style trends before they go mainstream. Fuelling your creative spirit by introducing iconic products, inspiring consistencies and breakthrough formulas.


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BOOKMARK THIS PAGE!


Follow the 4 simple steps below to download the ASK Education Favicon to the Home Screen of your smartphone* to enjoy easy access to our online education curriculum.


*The favicon bookmark icon is only available to ‘Add to Home Screen’ via your smartphone’s native browser e.g. Safari for iPhone, Chrome for Android.


ASK

 

 


Step 4

STEP 4
Click ‘Add’ to download the icon onto your smartphone’s Home Screen.


Step 3

STEP 3
Tap the 'Add to Home Screen' button and confirm the bookmark name.


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Follow the steps below...


Step 1

STEP 1
Open the ASK Academy Seminars Page using your smartphone's web-browser.*


Step 2

STEP 2
Tap the 'Share Icon' button and scroll to the 'Add to Home Screen' option.


Color Seminars

Explore our Color Seminars

Master any color service to your client's satisfaction

Backbar Seminars

Browse our Backbar Seminars

Indulge your passion for beautiful hair

Styling Seminars

Discover our Styling Seminars

Revealing genuine self-expression and individuality


ASK Education

ASK Education

Unlimited on-line access to everything you need to know about hairdressing and running a salon…

ASK eAcademy

ASK eAcademy

Discover the Schwarzkopf Professional eAcademy Experience...

YOUR ACADEMY

Your Academy

Discover your local academy to learn, gain inspiration and effectively further your career…