Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News

TODAY'S BLONDE HAS NEVER BEEN SO DIVERSE #BLONDESOFTHEWORLD

There is a blonde for everyone, irrespective of skin color, hair type, hair color or gender. That’s why Schwarzkopf Professional created BLONDME – the only color and care brand truly dedicated to blondes. 


Alongside the reformulation of their iconic hair care range, BLONDME are excited to launch a new #BLONDESOFTHEWORLD campaign, highlighting blondes from 9 global metropolises in a celebration of the diverse nature of blonde hair.


Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.


The new BLONDME Care line-up includes stronger neutralization than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.


Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

DISCOVER HOW TO GET RID OF BRASSY HAIR...

GOODBYE ORANGE: our solution to warm tones on brunette hair


Looking to fix those orange, brassy tones in your brunette hair color? For darker hair types looking to achieve a cool brunette look without the brass, Schwarzkopf Professional’s new GOODBYE ORANGE Neutralizing Bonding Wash enhances color intensity while gently cleansing your hair.  

Using a calibrated amount of blue-greenish dye, GOODBYE ORANGE neutralizes those unwanted orange and brassy undertones. Plus, with the integrated bonding technology hair is strengthened, prolonging your cool blonde in between salon visits. 

  • Neutralizes orange, brassy undertones 
  • Quick and easy to apply 
  • Free from SLS and SLES Sulfates*, vegan formula  

 *SLS/SLES = Sodium Lauryl Sulfate / Sodium Laureth Sulfate


Say hello to a clear, bright and beautiful cool brunette. Discover GOODBYE ORANGE Neutralizing Bonding Wash

GOODBYE ORANGE & GOODBYE YELLOW

6 NEW FASHION SHADES

Colors to feel #AbsolutelyYou.


"To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it's who I have always been."

 

Lesley Jennison, Schwarzkopf Professional's Global Colour Ambassador


The 6 new IGORA ROYAL ABSOLUTES shades are ideal for lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, while promising 100% coverage.

 

Discover the many benefits from the first dedicated color brand with Pro-Age Technology: 100% coverage, superior shine and long-lasting results from the extra caring and low-odor formula.


As seen in the ESSENTIAL LOOKS: VivID Collection Dark Romance trend!

BE THE COLORIST YOU WANT TO BE.

Because everything you need is already inside.

 

THE reference brand in color now goes more sustainable and takes color inspiration, consultation and education to the next level.

 

IGORA ROYAL® establishes a new standard in color with our state-of-the-art performance, a holistic portfolio including unique and dedicated subranges, an easy-to-navigate assortment structure and packaging made from recycled or more sustainable materials – while keeping its same trusted formula!

 

#BeIGORA

 

Aiming to truly empower every colorist to be exactly who they want to be:

 

BE POWERFUL with IGORA ROYAL®
BE BLONDE with IGORA ROYAL® HIGHLIFTS
BE FASHION with IGORA ROYAL® FASHION LIGHTS®
BE COVERED with IGORA® ROYAL ABSOLUTES®
BE TIMELESS with IGORA ROYAL® SILVER WHITES®

 

We also celebrate the diversity of IGORA ROYAL's color worlds, with 6 stunning looks featured in this spring/summer Essential Looks®: ROYAL GLORY COLLECTION.

IGORA
Chroma ID

ESSENTIAL LOOKS/IGORA 1:2021: ROYAL GLORY COLLECTION

“We’ve often celebrated the power of collaborations – creatively greater than the sum of their parts. So, we are delighted to co-author this issue of Essential Looks with our flagship colour brand, IGORA ROYAL. With over 120 beautiful shades and some of the world’s most exciting formulas, this year you’ll see an even deeper focus on colour. We have mined the universal zeitgeist and the global state of mind and identified three trends marrying nostalgia, inspiration and newness...”


Simon Ellis, Schwarzkopf Professional's International Creative Director

Inspired by fashion weeks across the globe and then distilled into relevant salon looks, the Essential Looks Royal Glory Collection celebrates the transformative power of colour, featuring the new IGORA ROYAL colour worlds within the trends: Magical Whimsy, Back to Classics and Artful Feeling. 

INTRODUCING NEW FIBRE CLINIX: FULLY CUSTOMIZABLE HAIR TRANSFORMATION IN THE SALON AND AT HOME

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customized Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

BLONDME

ENJOY MORE PERFECTLY TONED RESULTS WITH THE NEWLY OPTIMISED & EXTENDED BLONDME BLONDE TONING RANGE

Schwarzkopf Professional are relaunching their existing BLONDME Blonde Toning range, adding 7 brand new shades to the assortment.

 

Designed specifically to work with BLONDME Bond Enforcing Premium Lighteners, the new BLONDME Blonde Toning range has been developed to improve hair moisture levels and minimise hair damage, thanks to its Bond Enforcing Hydrolock Technology and pH neutral application mixture. Ensuring superior blonde results – for perfectly balanced neutralisation and sophisticated tone enhancement!

The new gel-crème consistency can be applied via brush or bottle, offering colourists more application versatility. The formula is also easier to distribute, allowing for faster application, especially for long hair clients. The new Deep Toning shades provide further service opportunities for clients with darker pre-lightened bases (5-8), perfect for creating lowlights or shadow root. 

Explore the BLONDME Blonde Toning Range in full!

DARE TO COLOR WITH CHROMA ID

Discover the exciting new color brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customization, self-expression and low-commitment hair color, Chroma ID is Schwarzkopf Professional’s first 100% customizable, semi-permanent mix and tone color system with integrated Bonding Technology and caring formulas.

 

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of color options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone color system includes 5 Bonding Color Masks and a Clear Bonding Color Mask.

 

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head color services.

 

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% color flexibility while maintaining, and even improving their clients' overall hair condition.

 

Dare to color and express every shade of your clients’ personality!

 

Explore the unlimited shade possibilities from Chroma ID.

Chroma ID
Schwarzkopf Professional 120

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional has continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.