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Hairdressing News from Schwarzkopf Professional
Schwarzkopf Professional News

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NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 


Chroma ID

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DARE TO COLOR WITH CHROMA ID

Discover the exciting new color brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customization, self-expression and low-commitment hair color, Chroma ID is Schwarzkopf Professional’s first 100% customizable, semi-permanent mix and tone color system with integrated Bonding Technology and caring formulas.

 

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of color options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone color system includes 5 Bonding Color Masks and a Clear Bonding Color Mask.

 

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head color services.

 

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% color flexibility while maintaining, and even improving their clients' overall hair condition.

 

Dare to color and express every shade of your clients’ personality!

 

Explore the unlimited shade possibilities from Chroma ID.


ESSENTIAL LOOKS

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ESSENTIAL LOOKS 1:2020: THE SPIRIT COLLECTION

Explore the latest ESSENTIAL LOOKS collection from the creative visionaries at Schwarzkopf Professional.

 

This season, we welcome in the new decade with a showcase of seven brand new looks across three inspirational trends:

 

Punk Spirit is all about self-expression and individuality. Think expressive and spirited but with a hint of softness!

 

Refined Traditions sees timeless fabrications and classic shapes overthrown as technical expertise reinvents tradition – flair meets precision.

 

Let It Bloom is all about beautiful florals and vintage nostalgia. Be free-to-dream in 70s shades as we embrace a mood of cool romance.

 

“For 2020 we’ve seen a more diverse runway than ever before, putting the individual at the heart of the zeitgeist all over the world. So, we’re marking the start of this new decade by celebrating the uniquely creative spirit that is the essence of every one of us." Simon Ellis, Schwarzkopf Professional's International Creative Director

 

Delve deeper into the Spirit Collection and explore the world of ESSENTIAL LOOKS!


BLONDME Detoxifying System

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BRIGHTEN YOUR BLONDE WITH BLONDME DETOXIFYING SYSTEM

Discover Schwarzkopf Professional's 1st blonde recovery regimen to leverage the power of Vitamin C.

 

Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.

 

The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.

 

The range features integrated bonding technology that helps to create new bonds within the hair fiber. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.

 

Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.


BLONDME

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MASTER TODAY'S BALAYAGE WITH BLONDME BOND ENFORCING PREMIUM CLAY LIGHTENER

Discover Schwarzkopf Professional's 1st Premium Clay Lightener with Integrated Bond Enforcing Technology for optimal precision and beautiful, natural-looking blonde results.

 

Create modern free-hand blonde looks easier, faster, and more efficient than ever before!

 

BLONDME's Bond Enforcing Premium Clay Lightener is our 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.

 

Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.

 

Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME Bond Enforcing Premium Clay Lightener.

 

Don't forget to share your beautiful balayage results using the hashtag #BLONDME

 

Be inspired by the world of BLONDME....

 

CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC.


Schwarzkopf Professional 120

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SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional has continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!


Company

COMPANY

We believe in the whole - being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life

Hairdressers' Voices

HAIRDRESSERS' VOICES

Learn why hairdressers trust in Schwarzkopf Professional and how they share with us our passion for hair

HAIRDRESSING AWARDS

HAIRDRESSING AWARDS

Global recognition, inspiration and glamour make the Hairdressing Awards a unique event to celebrate creativity