tbh – true beautiful honest is the first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets.
Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair color adds shimmering tones with a healthy glow and uses up to 92% naturally derived ingredients, complemented by additional performance drivers, for a truly personalized service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest
What Is Truly Authentic Hair Color?
Multi-dimensional
Natural hair color is characterized by lighter and darker strands of hair. Compared to the uniform color results of standard permanent coloration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.
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Shimmering Nuances
Subtle shimmering tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair color dyes.
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Healthy Glow
Our brand philosophy is built on full transparency of the ingredients and what they do. Our formulations combine naturally derived grapeseed oil, complemented by additional performance drivers, to provide reliable color results.
Natural: Neutral hues with a soft touch of chocolate and beige Cool: Modern smokey hues that help perfect the underlying warmth Warm: Luxury primary reflections, muted by rose undertones
The Tone Softener is a technical tool supporting a color refreshing, gloss services. It can be mixed with any tbh – true beautiful honest shade to revitalize dull mid lengths and ends.
Our distinct color worlds are designed to underline each personality…
Authentic Stories
#betbh
Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.
