tbh – true beautiful honest is our first permanent hair color that creates authentic color results which enhance, rather than conceal the individual's beauty.
Illuminating the hair's natural highs and lows for a healthy looking glow with a natural shine, tbh - true beautiful honest hair color adds shimmering powdery tones with subtle iridescent undertones and uses naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest
What Is Truly Authentic Hair Color?
Multi-dimensional
Natural hair color is characterized by lighter and darker strands of hair. Compared to the uniform color results of standard permanent coloration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.
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Shimmering Powdery Nuances
Subtle shimmering powdery tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair color dyes.
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Healthy Glow
Our brand philosophy is built on full transparency of the ingredients and what they do. Our formulations combine naturally derived grapeseed oil, complemented by additional performance drivers, to provide reliable color results.
Our distinct color worlds are designed to underline each personality...
Natural: Neutral hues with a soft touch of chocolate Cool: Modern smokey hues that help neutralize the underlying warmth Warm: Luxury primary reflections, muted by rose undertones
The Tone Softener is a technical tool supporting a color refreshing, gloss service. It can be mixed with any tbh – true beautiful honest shade to revitalize dull mid lengths and ends.
Authentic Stories
#betbh
Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.
