tbh – true beautiful honest

tbh – true beautiful honest

tbh – true beautiful honest is the first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets.

 

Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair color adds shimmering tones with a healthy glow and uses up to 92% naturally derived ingredients, complemented by additional performance drivers, for a truly personalized service.

 

It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest

What Is Truly Authentic Hair Color?

t – truly unique
t – truly unique
t – truly unique
  • SKP_ICT_TBH_Uniform_vs_Multidimensional_460x434_US

    Multi-dimensional

    Natural hair color is characterized by lighter and darker strands of hair. Compared to the uniform color results of standard permanent coloration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.

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b – beautifully authentic
b – beautifully authentic
b – beautifully authentic
  • SKP_ICT_TBH_Polaroid_460x330

    Shimmering Nuances

    Subtle shimmering tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair color dyes.

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h – genuinely honest
h – genuinely honest
h – genuinely honest
  • SKP_ICT_TBH_Grape_Seed_Oil_460x434-NEW

    Healthy Glow

    Our brand philosophy is built on full transparency of the ingredients and what they do. Our formulations combine naturally derived grapeseed oil, complemented by additional performance drivers, to provide reliable color results.

    Browse our ingredients shelf

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Product Assortment

Product Assortment

Natural: Neutral hues with a soft touch of chocolate and beige
Cool: Modern smokey hues that help perfect the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones

The Tone Softener is a technical tool supporting a color refreshing, gloss services. It can be mixed with any tbh – true beautiful honest shade to revitalize dull mid lengths and ends.

Our distinct color worlds are designed to underline each personality…

tbh – true beautiful honest
tbh – true beautiful honest
#betbh

Authentic Stories

#betbh

 

Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.

#betbh