GOODBYE YELLOW is our first highly-pigmented, anti-yellow wash. Free of SLS/SLES sulfates, this wash provides a gentle cleansing action and instant tonal deposit to counteract and neutralize underlying warm tones.


The unique pigment combination of purple and blue direct dyes is formulated to neutralize unwanted yellow undertones, whilst gently cleansing the hair. The formulation is adjusted to a pH level of 4.5 for effective and long-lasting results.


Say hello to clear, bright and beautiful blonde!

Emre Ayaksiz


Emre Ayaksiz


Emre Ayaksiz is one of Turkey’s top hairdressers. With an Instagram following of over 548k, Emre has worked with many celebrities, fashion designers and influential bloggers and has travelled all over the world giving high quality seminars.


From the looks below, Emre created the #NeutralBlonde Service using GOODBYE YELLOW and the Balayage technique. Check out the #NeutralBlonde tutorial video to find out how to REcreate this stunning look.


"Thanks to GOODBYE YELLOW'S unique formulation which neutralizes yellow undertones, I can create perfect cool blondes looks!"

Unique Benefit
  • Highly-pigmented neutralizing wash, free from SLS/SLES sulfates.
  • Color-locking hair therapy for zero fade.
  • Creates new bonds within the hair fibres which helps to reinforce weakened areas in the hair structure.
  • Restores youthfulness and refines the color of silver white hair.
Yellow Undertone
  • Strong
  • Medium
  • Light
  • No
Technical Usage
  • Leave for up to 5 minutes (If necessary, extend processing time for even stronger pigment depositing)

  • Use daily for maximum tonal deposit

  • Use 1-2 times per week for tonal maintenance
  • Leave for up to 5 minutes

  • Use 1-2 times per week
  • Leave for up to 1 minute

  • For daily use
  • Leave for up to 2 minutes

  • For daily use
Tonal Action
  • Intense
  • Moderate
  • Accentuate
  • Delicate


The GOODBYE YELLOW anti-yellow shampoo quickly neutralizes any stubborn yellow undertones on lightened hair at the backwash for the coolest blonde results in no time.


The unique 4.5 pH formulation helps the color pigments to adhere to the hair quickly for maximum neutralization.


A combination of color deposits and active washing substances allows for neutralizing, cleansing and care in one simple step.