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  • tbh - true beautiful honest
  • tbh - true beautiful honest
  • tbh - true beautiful honest
  • tbh – true beautiful honest

tbh – true beautiful honest

Inspired by a deep longing for self-expression and authenticity, tbh – true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair coloring.

It’s truly unique
It’s beautifully authentic
It’s genuinely honest

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Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.

 

Beautifully authentic shimmering nuances illuminating the hair with a natural healthy glow instead of an artifical gloss.

 

We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best.

 

It’s tbh – true beautiful honest


tbh – true beautiful honest



Shades

 

Our beautifully authentic shades offer subtle and powdery tones in three shade directions (natural, cool and warm) to address your clients' individuality, thanks to the uniquely crafted mix of hair color dyes.

 

These shades respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.


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Shade Ingredients


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Tone Softener


Tone Softener

 

Enriched with care properties, the Tone Softener can be mixed with any tbh – true beautiful honest shade to revitalize dull mid-lengths and ends. The key ingredients of Argan Oil, Macadamia Oil and Shea Butter provide highly caring properties which create a natural looking end result.


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Tone Softener Ingredients


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Color Worlds


Natural
Cool
Warm

  • Natural

    Natural 
    Natural hues with a soft touch of chocolate and beige

    • Natural 3-06
    • Natural 4-06
    • Natural 5-06
    • Natural 6-04
    • Natural 6-06
    • Natural 7-04
    • Natural 7-06
    • Natural 8-04
    • Natural 8-06
    • Natural 9-04
    • Natural 9-06

  • Cool

    Cool
    Modern smokey hues that help perfect the underlying warmth

    • Cool 3-16
    • Cool 5-16
    • Cool 5-49
    • Cool 6-19
    • Warm 6-51
    • Cool 7-16
    • Cool 7-49
    • Cool 8-19
    • Warm 8-51
    • Cool 9-16
    • Cool 9-49
    • Cool 10-19
    • Warm 10-51

  • Warm

    Warm
    Luxury primary reflections, muted by rose undertones

    • Warm 4-64
    • Warm 6-64
    • Warm 6-84
    • Warm 7-47
    • Warm 8-56
    • Warm 9-47
    • Warm 10-56

tbh – true beautiful honest

tbh – true beautiful honest

Embrace our new generation of authentic color with tbh – true beautiful honest

Salon Services: tbh – true beautiful honest Crafted Color

Explore three new in-salon services for authentic permanent color...

ESSENTIAL LOOKS

ESSENTIAL LOOKS

Takes inspiration from international fashion runways and condenses it into three distinct trends

HOUSE OF COLOR

HOUSE OF COLOR

The House of Color app is the perfect multi-functional assistant to your daily color business

STRONG BONDS

STRONG BONDS

Experience premium bonding color transformations

FIBREPLEX Philosophy

FIBREPLEX PHILOSOPHY

FIBREPLEX is the first Bond Enforcing System that protects hair from breakage during the lightening, high-lifting or coloring process