1:2022 Collection

THE COLLECTION

Essential Looks® 1: 2021 Collection


Essential Looks® 1:2022 places you, our partner, the hairdresser, at its very center. Here you will find everything you need to navigate Spring/Summer 2022 and bring it to life. Drawing inspiration from the global lifestyle trends which shape both the fashion industry and the way we lead our daily lives, we have woven a cohesive review of the latest trends, looks and techniques which will define the coming months…
 

We're proud to introduce this season's trends: Wanderlust, Crafted Souls and Tough Icon.

Wanderlust

Trend 1: Wanderlust

ESCAPE YOUR EVERYDAY REALITY

 

Wanderlust is centered around the shifting paradigm of balance between life and work in the modern world,with renewed focus placed on the importance of making the time to relax,recharge,be without purpose and above all,escape.

 

Wanderlust explores escaping your everyday reality,traversing the globe,seeking solace in experiencing diverse cultures and an enhanced connection to nature.


“I wanted to create a sunburst of colour, radiating from the scalp. Something that felt optimist in placement but refined and earthen in terms of palette.”


Lesley Jennison,
Global Colour Ambassador

Crafted Souls

Trend 2: Crafted Souls

CRAFT YOUR OWN PATH

 

Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. tough icon is inspired by the groundbreakers, the free-thinkers who inhabit a world filtered through a high-fashion lens.

 

“It’s about doing something commercial, but elevated; I wanted to create something akin to a ‘hit of sun’ but bolder to match the overall mood”


Arjan Bevers,

Global Renk Elçisi

Tough Icon

Trend 3: Tough Icon

CHALLENGE THE ESTABLISHED WAY OF THINGS

 

Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. tough icon is inspired by the groundbreakers, the free-thinkers who inhabit a world filtered through a high-fashion lens.


Embrace science and innovative thought to envision a better, alternate future which creates a positive impact today.
 

“I wanted to create something powerful but that also had a softness, a hidden subtlety; that spoke of a strong warrior like woman still with compassion, reliability. The re-geared”

 

Nick Irwin,
Global Styling Ambassador